Changing Shopping Trends

We’ve all witnessed the recent decline in independent shops and market traders in our towns and cities. Customers are increasingly seeking the convenience of ‘one stop shopping’ in 24 hour retail outlets. As a small business owner or market trader, how can you compete?

As a market trader it makes good business sense to have a web presence. Over the past five years Zarr has helped a wide variety of businesses to develop or improve their websites.

One such business is Distinctive Jewellery. The proprietor, Maggie De’Ath, felt a professional website would allow her to generate more business and be less pressured to compete on price. Indeed, by studying the traffic analysis results from her website she has generated customers from much further afield than she could have with her market stall, even reaching customers outside the UK. She also decided it was worthwhile to have a high placement in particular search engines, which Zarr achieved, again increasing her profile.

Maggie wanted to ensure her website offered a friendly and personal service, such as she would give her customers in person. Zarr customised Maggie’s website to include interactive features such as an enquiry form and email. To help Maggie with marketing, her website collects information from subscribers into a database. She uses the database to manage stock more effectively.

If you want your business to keep pace with changing shopping trends, then contact Zarr today.