Search Engine Optimisation

For people who are looking for a specific product or service people using the Internet will often use search engines. There are a couple of routes to achieve good search engine rankings.

Google has a pay per click service. This will allow you to display your advert on the right hand side of the screen in a blue box. You will then be charged an amount per click through from Google. To stop the costs spiralling out of control you can set up a maximum amount you are willing to spend per day. When you hit the specified amount, your advert will be taken off for the rest of the day. It will appear the following day until the limit is hit.

This is effective but can work out quite expensive too. If you are bidding on popular keywords such as "law" one click through could cost you as much as £2-£5.

Another way to ahcieve good search engine rankings is to get a company to optimise your site. Zarr offers a search engine optimisation service which involves optimising your website on a monthly basis to ensure it achieves high ranking on the major search engines.

We do this by continually tweaking your website to enhance the phrases and contents that search engines look at. None of the existing website content is touched.

You provide a list of up to 25 keywords and phrases for Zarr to utilise in the optimisation process. We would then take these and do the initial work on the website and submit the site to Yahoo and Google search engines. These two search engines filter "results" and contents to many of the other search engines.

During the following 4-8 weeks, various search engine spiders and robots would visit these optimised pages, indexing the contents. At undetermined intervals these new contents would then be added to each search engine’s database and utilised in search results.

Search engines have a mammoth task in continually re-visiting websites. Google as an example has over 4.5 billion pages in its index and despite its 10,000+ servers, takes time to index new website content.

With a new website, it could take up to 4-5 months to see proper results, although it is important to appreciate that there is no quick or overnight solution. If there was, everyone would be using it – and the person behind the solution would be extremely rich.