HTML Email Newsletters

HTML emails are an extremely effective way of marketing your business. They are similar to attractive brochures customised to your exact requirements and have the bonus of being delivered straight into your contacts’ inbox.

They allow you to directly target interested parties and keep them informed on things that they are specifically interested in.

There are laws that have to be adhered to, so to reduce your risk of prosection ensure you:

• Have a facility in which people can sign up to receive your newsletters.
• Quickly ask if you can subscribe people when exchanging business cards.
• Only send to their business e mail addresses.
• Always have an unsubscribe button on your mailings AND make sure it works.

Email newsletters can work in a number of ways; they can promote new stock or a service, promote sales and clearance, update clients with industry specific news or impart hints and tips. A well written email newsletter brings you to the forefront of everyone’s mind and urges them to make contact with you before they forget again.

Zarr has developed a facility which allows you to trace how many people have read your email newsletter within a set period of time and how many times on average each email newsletter is read. This valuable marketing information allows you to gauge the level of interest in your communications.

One of Zarr’s clients recently generated over £25,000 of orders within 5 days of sending out their email newsletter.